Finley is the unsung father of modern men’s skincare. Moving from NYC to LA to work in the mid 1960’s he realized the constant heat and sun was doing a rough number on his skin. After searching for a moisturizer that wasn’t pink or floral, he finally gave up and created his own. And so the first line of grooming products created just for men, which he named Baxter of California, was launched in 1965.

Baxter of California

Baxter of California